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June 28, 2018 | Carlos Ochoa

7 Golden Rules for Online Surveys

The Survey Academy Series: 1st Chapter With the rapid move of surveys from offline to online, we need to reevaluate how questionnaires ...
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April 23, 2018 | Carlos Ochoa

7 Books All Market Researchers Should Read. ...

  Today is April 23rd, a very special day for us. Here in Barcelona, the city where Netquest was born around 17 years ago, we celebrate ...
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February 6, 2017 | Carlos Ochoa

Non-random sampling: snowball sampling

With this post, we'll conclude our series on sampling techniques. Today we’re going to talk about the snowball sampling method. Snowball ...
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February 1, 2017 | Carlos Ochoa

Non-random sampling: quota sampling

At last, our series of posts on sampling, has reached the all-star of non-random sampling: quota sampling. This method is most often used ...
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January 30, 2017 | Carlos Ochoa

Non-random sampling: availability sampling

This post marks the second part of our series on sampling methods. This second installment will describe non-random sampling methods. ...
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January 25, 2017 | Carlos Ochoa

Random sampling: cluster sampling

With this post dedicated to cluster sampling, we conclude our first block of posts on random sampling. With our next post, we will launch ...
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January 24, 2017 | Carlos Ochoa

7 steps to follow for online data collection

Collecting data is key for all market research. This stage starts once we have defined the research objectives and ends when we have ...
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