Joana de Lacerda is the new Country Manager in Netquest Portugal
- Joana brings over twelve years of worldwide Market Research experience
- Netquest expands and enhances advanced online fieldwork, data collection solutions and client services in Portugal
Barcelona, July 28, 2016 - Netquest is announcing Joana de Lacerda, an experienced leader in Market Research, as its new Country Manager in Portugal.
Similar to Netquest’s history, Joana has been closely involved with the development of the online market research industry in Latin America since its inception.
She has played a pivotal role in the creation and development of Livra. During her years at Livra in London she was Global Sales & Partnerships Director. In 2008 Joana moved to Buenos Aires ultimately in the role of Managing Director where she became a pioneer in the industry.
Joana de Lacerda, the new Country Manager of Netquest in Portugal, comments: “I’m happy to reconnect with my home country, Portugal, after years of developing a valuable range of experience abroad. I’m looking forward to contributing to the industry by achieving Netquest’s purpose of providing quality data in a market with such a huge potential”.
Germán Loewe, CEO of Netquest, adds: “The Portuguese Market Research industry is very important for Netquest. We have strong relationships already with leading research and media agencies. We work hard to offer innovative solutions and I’m delighted to welcome Joana on board because thanks to her expertise we will be able to provide our clients the genuine opinion and behavior of the Portuguese consumers”.
The Netquest panel in Portugal combines over 30,000 active survey respondents. Almost 500 panelists have installed passive metering technology that allows researchers to observe their online behavior. From all active panelists Netquest collects deep profiling data. The recent addition of Joana to the team combined with Netquest’s unique technology will push the development of innovative studies in the Portugal Market Research Industry.
Netquest is the leading provider of opinion and digital behavior data in the Market Research sector in Latin America, Spain and Portugal. We have over 10 years of experience in creating representative panels of the population, being the only company in the region to be certified with the ISO 26362 standard, specific for online access panels. Thanks to our cross-device technology, we are the only company capable of offering integrated information about the consumer. Our international team is based in our offices in São Paulo, Mexico City, Santiago de Chile, Bogota, Barcelona, Madrid, Lisbon, New York and Los Angeles.
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