7 steps to follow for online data collection
Collecting data is key for all market research. This stage starts once we have defined the research objectives and ends when we have ...
Random sampling: systematic sampling
Now that we have taken a look at stratified sampling, we’d like to continue our series of posts on sampling techniques by examining ...
Random sampling: stratified sampling
In an earlier post, we saw the definition, advantages and drawback of simple random sampling. Today, we’re going to take a look at ...
Random sampling: simple random sampling
Continuing with our series of posts on sampling, today we'll review the first random sampling method: simple random sampling. This is one ...
Random and non-random sampling
In a recent post, we learned about sampling and the advantages it offers when we want to study a population. Today, we're going to take a ...
Sampling: what it is and why it works
Whenever I look at the stats for this modest blog, I always notice the same pattern. The number of visits aligns perfectly with the Pareto ...
ISO/TC 225 announces latest updates on ...
Over three days in October, working groups of the ISO Technical Committee 225 (TC 225), which has responsibility for the market, opinion ...
