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January 18, 2017 | Carlos Ochoa

Random sampling: stratified sampling

In an earlier post, we saw the definition, advantages and drawback of simple random sampling. Today, we’re going to take a look at ...
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January 16, 2017 | Carlos Ochoa

Random sampling: simple random sampling

Continuing with our series of posts on sampling, today we'll review the first random sampling method: simple random sampling. This is one ...
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January 12, 2017 | Carlos Ochoa

Random and non-random sampling

In a recent post, we learned about sampling and the advantages it offers when we want to study a population. Today, we're going to take a ...
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December 27, 2016 | Carlos Ochoa

Sampling: what it is and why it works

Whenever I look at the stats for this modest blog, I always notice the same pattern. The number of visits aligns perfectly with the Pareto ...
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October 24, 2016 | Nijady Balanta

ISO/TC 225 announces latest updates on research standards

Over three days in October, working groups of the ISO Technical Committee 225 (TC 225), which has responsibility for the market, opinion ...
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September 23, 2016 | Daan Versteeg

Getting closer to in the moment insights generation

Marketers and market researchers are looking for new ways to understand online consumer behavior. Since the commercial internet became ...
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