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January 24, 2017 | Carlos Ochoa

7 steps to follow for online data collection

Collecting data is key for all market research. This stage starts once we have defined the research objectives and ends when we have ...
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January 23, 2017 | Carlos Ochoa

Random sampling: systematic sampling

Now that we have taken a look at stratified sampling, we’d like to continue our series of posts on sampling techniques by examining ...
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January 18, 2017 | Carlos Ochoa

Random sampling: stratified sampling

In an earlier post, we saw the definition, advantages and drawback of simple random sampling. Today, we’re going to take a look at ...
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January 16, 2017 | Carlos Ochoa

Random sampling: simple random sampling

Continuing with our series of posts on sampling, today we'll review the first random sampling method: simple random sampling. This is one ...
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January 12, 2017 | Carlos Ochoa

Random and non-random sampling

In a recent post, we learned about sampling and the advantages it offers when we want to study a population. Today, we're going to take a ...
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December 27, 2016 | Carlos Ochoa

Sampling: what it is and why it works

Whenever I look at the stats for this modest blog, I always notice the same pattern. The number of visits aligns perfectly with the Pareto ...
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October 24, 2016 | Nijady Balanta

ISO/TC 225 announces latest updates on ...

Over three days in October, working groups of the ISO Technical Committee 225 (TC 225), which has responsibility for the market, opinion ...
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