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Have you ever wondered why digital media analytics are dominated by metrics such as page views, clicks, and so on? To answer this question, we have to look far beyond the advent of the internet. Ever ...

Ever since the world became gripped by the word “pandemic,” threats to the audience measurement ecosystem have been relentless. Long before the crisis, even, the industry was facing several major ...

For years, on-demand TV content has been wiping the floor with audiences. But when we talk about media and audience measurement, we’re talking about a category that encompasses all devices and ...