More than fallen leaves and a chilly weather, autumn in Munich presents itself as the perfect scenario for one of the most important events in the market research industry, the Research & Results trade show. This year the fair took place on October 28-29 at the MOC (Munich Order Center).
The tenth edition set a new record, counting with a remarkable attendance of almost 170 exhibitors and more than 3200 participants. In addition, the workshop program that complemented the exhibition was perfectly in line with this year’s slogan, “Knowledge of your Market. Now and in Future”, where professionals of the sector gave lectures on the main current topics in market research business; such as qualitative market research, electronic measurements and customer satisfaction.
Being my first time at the trade show I had the chance to witness how Research & Results has truly become a more international event, where you can find exhibitors and participants from all over the world. Likewise the German presence could be well appreciated too. For me it was very interesting to see how market research industry keeps reinventing itself, evolving and adapting to the needs of consumers. As well as having such a notable impact on a global scale nowadays.
Check out what the rest of our Netquest team, who attended the event in Munich, has to say about this.