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LEGENDARY PRODUCTS: OLIVETTI’s PROGRAMMA 101

Written by Carlos Ochoa el 13 de April 2016

Launching a product is kind of like the moment of truth of a company. It is the moment to face the capricious consumer. A moment that has changed the development of many projects, for better or for worse.

Business history is full of great stories of pioneers who launched a new product that revolutionized the world. Not so famous are stories of great failures. And even less famous are the stories of dull products; those that, without being a major failure, went through the market without shame or glory.

With this post, we start a series dedicated to those who bear this burden in a company: product managers. With this purpose in mind, we will gather inspiring stories that will teach us what has characterized successful and failed launchings. These are human stories that go beyond the world of marketing.

I thought it would be a really good idea to start with the story of a remarkable, now forgotten, product. One of those that revolutionized society and that was launched under the most difficult conditions: the story of Olivetti’s Programma 101.

 

 

Computers from the 60s

Ok. Picture this. It is the 60s. The first computers had appeared during WWII to calculate ballistics and crack encrypted messages. That idea had created an industry during the 50s60s, controlled by North American companies. It was the industry of the big computers that took up entire rooms with closets full of components. IBM was the reference in the sector.

 

 

Computers were really far away from ordinary consumers. They even instilled a little bit of fear. SciFi stories from back then were about powerful computers with the ability to one-day control our lives (maybe they were not that far off, actually.)

Category: investigacion online | netquest blog | serie post producto | english blog | Sin categoría | tecnología

AUTUMN IN MUNICH: WHAT WE HAVE TO SAY ABOUT RESEARCH & RESULTS ‘15

Written by Nijady Balanta el 06 de November 2015

More than fallen leaves and a chilly weather, autumn in Munich presents itself as the perfect scenario for one of the most important events in the market research industry, the Research & Results trade show. This year the fair took place on October 28-29 at the MOC (Munich Order Center).

The tenth edition set a new record, counting with a remarkable attendance of almost 170 exhibitors and more than 3200 participants. In addition, the workshop program that complemented the exhibition was perfectly in line with this year’s slogan, “Knowledge of your Market. Now and in Future”, where professionals of the sector gave lectures on the main current topics in market research business; such as qualitative market research, electronic measurements and customer satisfaction.

 

 

 

 

 

 

 

 

 

Being my first time at the trade show I had the chance to witness how Research & Results has truly become a more international event, where you can find exhibitors and participants from all over the world.  Likewise the German presence could be well appreciated too. For me it was very interesting to see how market research industry keeps reinventing itself, evolving and adapting to the needs of consumers. As well as having such a notable impact on a global scale nowadays.

Check out what the rest of our Netquest team, who attended the event in Munich, has to say about this.

Category: blog | datos | Events | investigacion online | encuestas | investigacion | tecnología

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