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We need a fair measure of online panels size

Written by Carlos Ochoa el 13 de May 2016

The ISO26362 standard for access panels –thus applicable to online panels- was born with the purpose of providing research clients more clarity on how said data sources are created and managed. This is a key goal in a digitalized environment where clients can hardly see with their own eyes how the data for their research are obtained.

Category: market research | online panels size | Panel | english blog | Sample | Sin categoría

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