It seems that the most convenient way to predict results in the politics scenario is to follow polls. But can we actually trust them? Now this has become THE awkward questioning for pollsters.
The ISO26362 standard for access panels –thus applicable to online panels- was born with the purpose of providing research clients more clarity on how said data sources are created and managed. This is a key goal in a digitalized environment where clients can hardly see with their own eyes how the data for their research are obtained.