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July 25, 2016 | Nijady Balanta

Political polls’ credibility on the ropes ...

It seems that the most convenient way to predict results in the politics scenario is to follow polls. But can we actually trust them? Now ...
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May 13, 2016 | Carlos Ochoa

We need a fair measure of online panels size

The ISO26362 standard for access panels –thus applicable to online panels- was born with the purpose of providing research clients more ...
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February 25, 2016 | Nijady Balanta

Our local perspective of SampleCon 2016

On 25, 26 and 27 January, the city of New Orleans was the venue for the SampleCon 2016 Conference, an annual market research event ...
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March 3, 2015 | Carlos Ochoa

Is my difference significant?

In a previous post we tried to explain how I should choose the sample size in order to ensure that the obtained result is within a ...
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February 23, 2015 | Carlos Ochoa

What sample size do I need?

One of our web’s most visited sections is the SAMPLE CALCULATOR. Thanks to this application, you can get an estimation of the sample size ...
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