Free Whitepaper

Designing products with the help of conjoint analysis

Designing products with the help of conjoint analysis

We analyze consumer preferences to create models that will help you estimate market shares, expected sales and new products' profitability.

This conjoint study includes:

  • Reliability: It allows to make the decision in an everyday purchase situation

  • Discrimination: It allows to better marginalize the importance of the attributes of a product or service

  • Innovation: It allows to simulate new products or services

  • Simulation: It allows to reproduce market shares

This whitepaper will provide you data on:

  • Experimental design: Which products should be displayed to each participant in the study? Which attribute should compose each product?

  • Questionnaire’s scripting: Program your online questionnaire in a logic and intuitive way.

  • Utility Analysis: Conjoint analysis highlights which are the most valued attributes of a product.

Grab your free copy of this whitepaper on Conjoint Analysis by filling out the form to the right!

Download: Designing products with the help of conjoint analysis