The new types of data for market research


The new types of data for market research.


The Internet era and the massive use of mobile devices has open the door to a new world full of different types of data. As researchers, we need to be very aware of all the possibilities of gathering data that we can use, and which one is the best option for each project.

This eBook will offer you a clear view of the whole picture about the types of data for market research.

In this eBook you will find out:

  • What are the new types of data you can use for your MR project
  • What are the new classifications that can be made and what is new about them
  • What are the most innovative ways for gathering information 
  • How are big brands implementing Data Combination

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