A Behavioral Data Use Case

Uncovering the Online Competition

Uncovering the Online Competition with Behavioral Data

 A client in the travel industry was interested in what consumers were doing beyond their own website.

By collecting the behavioral data of the target audience, they were able to see how consumers interact with major competitors online.

The client was able to collect data about:

  • Purchase completions
  • Navigation times
  • Competitor browsing
  • Competitor bounce rates
  • And more

 

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