There are several ways to begin measuring customer satisfaction; it’s all about technology and knowledge.
The simplest place to start is a client survey. Customer-feedback surveys are a cost-effective way to gather information and make decisions about your products and services. But don’t forget:
A more sophisticated solution involves building your own panel: recruiting members from your existing client database to create a community of clients who are willing to participate in your research projects in exchange for some incentive. Dedicated panels go beyond measurement of pure customer satisfaction—they are suitable for many other research purposes, such as product testing and brand perception.