Decision making is much more complex than this: when people evaluate different options, they make unconscious tradeoffs between desirable and not-so-desirable features.
Conjoint analysis is an advanced market-research methodology that provides deep understanding of how customers value products and services.
Netquest offers conjoint services to professional researchers. We take care of the complex processes that this technique entails so that our clients can focus on understanding their customer’s decision-making process and using it to make informed decisions.
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