Data processing

MaxDiff

Discover a reliable way to measure customers’ preferences on concepts, brands, logos, packaging, and more.

MaxDiff registers preference intensity for every item and discerns the most relevant concepts better than conventional Likert scales.

What’s more, clients provide data in a way that feels more natural: by choosing among items instead of rating them.

Service features:

  • Choice-experiment design based on the list of items provided by the client.
  • Questionnaire programming; specific MaxDiff question formats can be designed according to your research problem.
  • Analysis of each item’s perceived value (utilities).

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