We’ve discovered that the best way to collect genuine data is by treating participants fairly. So we’ve developed a unique incentive system that’s it more like an online shop, with all kinds of gifts redeemable by points. Everyone who participates, even those who are screened out, are rewarded. We also test all of our surveys and have an entire department dedicated to protecting the panelist experience by answering their questions. Satisfied participants means to better insights for you.