What Amazon Weaknesses Can Brands and E-Tailers Leverage?

Revealing the Shopping Behavior of Amazon Customers

What Amazon Weaknesses Can Brands and E-Tailers Leverage?

A data combination use case conducted with Netquest’s US Panel in partnership with Colourtext.

Using a combination of passively tracked behavioral data and declared survey data, we sought to answer questions such as:

  • Where does Amazon rank amongst other major retailers in 6 important shopping categories?
  • How loyal are Amazon customers to the retailer?
  • Where else do Amazon users shop?
  • How much of their online browsing time do they spend on Amazon?
  • What shopping behavior is unique to Amazon which doesn't happen on other retailers?

To find out the answers, download our use case by filling in the form on this page. Enjoy the reading!

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