Combine exposure data (Ad Reach & Frequency) with post-test studies on advertising effectiveness based on surveys of panelists genuinely impacted by the campaigns.
Get a deeper understanding of your campaign performance and uncover elements such as:
Brand or product recall, understanding, and valuation post-impact.
Details on campaign exposure: media channels where panelists encountered your campaign, frequency of exposure, and specific creative content viewed.
Sociodemographic characteristics of the impacted individuals.
Explore the impact of your brand through insights into the brand funnel, spontaneous recall, brand image, and resonance of the campaign message.
How does it work?
100% crossmedia: Audio-matching technology (Automatic Content Recognition) to capture and centralise all types of ad impact.
Single-source panel: Combine audio-matching data with surveys sent to the same fixed group of panellists.
Measurement for the current reality of audiences: measurement both inside and outside of the home, 24/7, with no device or time limitations per panelist.
Access to a customizable dashboard where you can cross-examine exposure data with sociodemographic variables.
Benefits
By combining audio-matching with declared data (surveys), you can:
Understand the effect on the main brand KPIs.
Detect from what frequency you lose effect and/or burnout.
Locate 'infra' or 'over' exposed audience niches.
Find out which media or media combination is most effective.
