Understanding multimedia consumption
In the current competitive landscape, ensuring that your publicity is reaching the right audience is more essential than ever. Understand audience exposure to multimedia, audiovisual content to discover the reach and efficiency of your advertising campaigns.
Using an application for smartphone, our panelists allow us to capture sound intermittently, helping us understand what multimedia content they have been exposed to.
With this Automatic Content Recognition technology, you will achieve a unified vision of the reach and effectiveness of your multimedia advertising campaigns, your audience profile and their media consumption.