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3 solutions you may be overlooking to revolutionize your ecommerce metrics
One of the main learnings from 2023 regarding e-commerce is that, while the growth trend continues, the sector has reached an evident state of maturity. And it is in this more complex and competitive ...
November 30, 2023 | Jordi Guix
Site-centric or user-centric e-commerce metrics, which is more beneficial for your brand?
Nowadays, companies have access to a wealth of e-commerce metrics to analyze online consumer behavior. For these purposes, many organizations often turn to tools like Google Analytics, Google Search ...
October 11, 2023 | Enric Cid
Data Quality: Fail-Safe Control Methods for Multinational Market Research
It's clear that quality data is crucial for the success of any market research. However, in multinational studies, this factor becomes even more critical.
September 21, 2023 | Lizbeth Estrada
Digital Shopper Monitor: Beyond the Basics in Ecommerce Metrics
According to SaleCycle (2023), the global average cart abandonment rate stands at 79.53%. This means that out of every 100 created carts, only 20 end up in a purchase.
August 21, 2023 | Leandro de Maio
This is what happens every minute on the Internet: Learn about online consumer behavior
When we want to analyze online consumer behavior, first, we have to delve into the ever-changing digital landscape, exploring what happens every minute in the vast world of the Internet.
July 04, 2023 | María Jesús Berríos
E-commerce metrics to increase your market share
Undoubtedly, the e-commerce world has become increasingly competitive in recent years. With so many buying options available, it’s vital for businesses today to use appropriate e-commerce metrics to ...
June 13, 2023 | Nicolas Kiczij