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“Synthetic Respondents”? Long live the survey, but with AI assistance
Table of content It’s the latest revolution that promises to change everything. The innovation that, this time, truly seems destined to end the survey: synthetic respondents. While we are still ...
September 30, 2025 | Carlos Ochoa
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Social Media Market Research
Table of content Social Media Market Research: How to Listen to Consumers Where They Really Talk Social media platforms are no longer just for entertainment. Today, they are a real-time reflection of ...
September 26, 2025 | Javier Cuadros
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Types of market research studies
Table of content Types of market research studies: which one does your brand need? In an increasingly competitive and changing environment, understanding the consumer is no longer an advantage—it's a ...
September 22, 2025 | Ferran Robla
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How to Do a Market Study
Table of content What is a market study and why is it important? A market study is a systematic investigation that helps in understanding the characteristics, trends, and behavior of a specific ...
August 29, 2025 | Aldana Plati
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Why is Online Market Research Important?
Table of content Online market research is an essential tool for companies wishing to better understand their consumers' needs, identify growth opportunities, and adjust their business strategies. ...
August 21, 2025 | Ferran Robla
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Keys to a Successful Market Research for an Online Store
Table of content Why is market research essential for an online store? In the competitive world of e-commerce, understanding your consumers' behavior and needs is key to success. Well-executed market ...
August 13, 2025 | Javier Cuadros
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