In a data-matching exercise, we've taken a deep dive into soccer fans in 6 different countries and discovered some jaw-dropping figures!

Offers and discounts, two important dates for eCommerce in Argentina. We took on the task of comparing data between Cyber ​​Monday 2021 and HotSale 2022.

In this ebook you will find a guide to learn everything you need to become an expert in the world of behavioral data.

During confinement, in Mexico there were great changes in the lifestyle of the population; At Netquest we discovered that, during this time, fitness apps showed an increase in the number of downloads and we obtained interesting figures.

What is better, investing in TV or Digital? On the radio or on Spotify? On YouTube or on social networks? Without the proper tool, it was difficult to draw such conclusions.

After the pandemic, due to the lockdowns and new lifestyles that began to be adopted, consumption habits underwent major changes. So, we took on the task of analyzing which streaming platforms were the favorites in Argentina and Portugal during 2021.

In this note we investigate the impact of asking in different ways to select the three preferred brands out of a list.

When web surveys are used, it seems even more crucial since the researchers have less control on the data collection process. However, they also have the possibility to collect some paradata that may help evaluating the quality. Using this paradata, it was noticed that some respondents of web panels are spending much less time than expected to complete the surveys.

Surveys mainly use questions in which it is allowed to answer only through a closed series of alternatives. The choice of labels for these closed alternatives is an important decision. Depending on this choice, different results can be found. This paper focuses on the impact of using low versus high frequencies or durations scales.

Most online panels select their members in a non probability-based way. They usually also send many more surveys per month to their panellists. Both together can generate professional respondents whose quality of answers may be different.

An opt-in panel for Spain, involving 1,800 panellists and comparing PCs and smartphones.

This paper reports the results of a two-wave experiment conducted in Spain in 2015, comparing three groups: PCs, smartphones not-optimized, or smartphones optimized.

This paper shows the results of two experiments conducted with the online fieldwork provider Netquest, that try to reduce the speeding behaviours and get a better quality of answers by raising awareness among the respondents about the importance of completing a survey thoughtfully.

This paper compares the answers to open narrative questions when the respondent is participating in a PC survey, in a smartphone-not-optimised survey or in a smartphone-optimised survey.

This article shows that the data from the web survey and the meter lead to very different results about the online behavior of the same sample of respondents, showing the need to combine several sources of data collection in the future.

This paper evaluates the tolerance of participants when specifically asked to use mobile devices and carry out other specific tasks, such as taking photographs.

Opportunities and challenges of mobile research methodologies.

We give an overview of the present situation in opt-in online panels, in terms of survey characteristics, participation, and evaluation.

The main goal of this research is to study the impact on the answers and data quality of making conjoint questions more realistic by introducing some randomised noise into the descriptions of the conjoint levels or by simulating the way an e-commerce website displays products.

This paper aims to discover 'How long can/should a survey be?' by asking the question to respondents themselves in a web survey implemented by Netquest in Mexico in 2016.

In order to obtain from respondents the necessary effort to provide high quality data, we propose to help respondents focusing on the tasks one at the time by using a dynamic presentation of web questionnaires combined with a timing control.

This article focuses on the order-by-click scales, studying the comparability of the data obtained for this scale when answered through PCs versus smartphones.

We examined several outcomes for three sets of questions, which are related to respondent behavior (completion time, lost focus, answer changes, and screen orientation) and data quality (item missing data, nonsubstantive responses, instructional manipulation check failure, and nondifferentiation).

We use data from a survey implemented in 2016 in Spain, in which around 1,400 panelists of the Netquest online access panel were asked about their hypothetical willingness to share different types of data.

This article investigates different ways to select a sample in an opt-in panel: without previous information, using profiling information, or using passive data from a tracker installed on the panelists’ devices.

In this study, implemented in the Netquest panel in Spain, we investigated the cognitive effort and response quality associated with A/D and IS questions across PCs and smartphones.

Julia Jenks, Vice President, Worldwide Research & Analysis, Motion Picture Association and Ben Boix, Managing Director US & Canada, Netquest share a case study in how to use behavioural data.

Learn about an analysis of the situation of E-commerce in Spain post COVID using Netrica data from Netquest.

Currently, technological innovation has allowed great advances in the industry that, together with a good data provider, will allow you to have access to real and quality data.

Understand the US Hispanic consumer base.

Base your insights on genuine data. Read this infographic and get to know us.

Orchestrating data combinations to give you a 360° view. of the consumer

Use Case: Understanding the Online Shopper in Spain Through Their Use of Social Media to know what products are social media users in Spain purchasing.

Use Case: Understanding the Online Shopper in Brazil Through Their Use of Social Media to know what products are social media users in Brazil purchasing.

We've created an opinion survey use case to learn about the primary drivers of e-commerce.

Use Case: Brands in Soccer: the playing field also matters. We've created a data combination use case to prove that the soccer audiences are not all the same.

Case Study "The Squid Game" in which we measure its audience with our digital behavior panel and Fluzo's ACR technology.

Discover how passive metering technology in combination with traditional surveys can help you segment and target your online audience.

Download the use case and discover how the Copa América final match was experienced in social media, and how the event influenced these platforms' reach.

Behavioral data can uncover online metrics about your consumers and give you a clear eye view of consumer journeys like never before! Read the use case today.

App popularity depends on the device: Find out the top ten apps on iOS, Android, and Tablet users based on behavioral data.

The main goal of this article is to investigate the viability of asking respondents of an online opt-in panel to upload during a mobile web survey: First, a photo taken in the moment, and second, an image already saved on their smartphone.

In this study, we used a choice-based conjoint analysis in order to study the level of willingness depending on the incentives offered in exchange, and we present the level of willingness by gender and age groups.

This article analyzes how different features of a quota sample (such as the sample size, number, and types of quotas) impact the number of participants that must be discarded during the data collection (fieldwork efficiency).

We implemented an experiment within a smartphone web survey to explore the feasibility of using voice input (VI) options.

Using a dataset of 1,570,301 panelists of an opt-in online panel in eight countries from Europe, Latin America, and North America, we show that Millennials differ from older cohorts in terms of survey participation.

Make common statistical calculations in a simple way and calculate the sample size you need and the significant difference.

After surpassing the peak of COVID-19 infections in Spain, at Netquest we were curious to know what were the effects of the COVID-19 pandemic on e-commerce. Read this use case developed with Netrica data.

A visual guide with everything you need to know to migrate your focus groups to the digital ecosystem, including recommendations on how to use this methodology for your qualitative studies.

All you need to know to collect online data in Latin America. In this ebook you will find tips to avoid critical mistakes, improve data quality and save money.

A client in the travel industry was interested in what were consumers doing beyond their website. By using behavioral data, our client was able to see how consumers interact with major competitors online.

Find out how Pernod Ricard increased their e-commerce sales. This data combination use case allowed understanding the online behavior and the path to purchase of their consumers.

In this use case we uncover the unique online behavior of personal care consumers. GfK wanted to understand how online browsing affects the path to purchase in the personal care industry.

A data combination use case, conducted with Netquest Panel in the United States and in partnership with Colourtext. The study aimed to reveal how Amazon users truly shop online.

We combined opinion data and online behavioral data to discover the path to purchase of buying toys online. Read this use case and find out what’s the most wanted gift for kids.

Find out what recently pregnant and/or first time moms look for when they navigate online. A data combination study requested by a worldwide diaper manufacturer, and conducted to our panel in Brazil.

The results of the innovative research we conducted together with the Spanish business association AECOC to learn more about online (e-commerce) sales of fast moving consumer goods (FMCG).

Behavioral data has been changing the industry as we know it. In this infographic discover what you have to know to join the future of market research.

A visual guide with useful tips for working with quality data. Ensuring high quality data is a responsibility of utmost importance for market research professionals.

We listed the most frequent doubts about online research in this infographic. Check out how we break 9 myths that you surely have heard before.

Separating data from several individuals sharing one single browsing device is a challenge. This paper explores a new method for dividing this passive (behavioral) data.

Learn how you can design a Conjoint study. This material explains, among other things, when you can use this methodology and what items you should consider.

A brief explanation of the ISO 26362. This standard establishes the evaluation (and quality) criteria for both online access panels providers and the panels themselves.

An internal research, combining behavioral and profiling data, to discover the most popular delivery apps among users. Download this use case and also access the ranking by app’s reach.

The changes caused by the COVID-19 outbreak were sudden. We monitored searches and online platforms usage to find out how people's digital behavior was modified.

In this use case we combined behavioral and profiling data to know more about how social media apps were used. Download the use case and find out at what hours these apps reach increased the most.

Learn how the Spanish public TV channel RTVE measured the media exposure of their audience using audio-matching, the latest innovation to help you understand new consumption patterns.

Find out how Pernod Ricard increased their e-commerce sales. This data combination use case allowed understanding the online behavior and the path to purchase of their consumers.

In this use case, we used behavioral data from Netquest’s panelists who visited Netflix.com or used the app, and segmented them according to their frequency of visit.

The ebook offers a complete picture of the types of data for market research. It includes what are the most innovative ways for gathering information.

An illustrated content material that will take you through the A-Z of data visualization. An intensive course to create and analyze interactive market research reports.

This ebook explains in a simple, brief and direct way, how online data collection works. It answers, among other things, what’s the difference between traditional and online research.

A complete guide to the new world of behavioral research. With this ebook, discover how to start incorporating observed data into your research projects.