Netquest Knowledge Base

Data is our base.
Find relevant information on market research
in this digital library of 100% genuine content.

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USE CASE:

COVID-19: How Digital Behavior Has Changed

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USE CASE:

The post COVID E-commerce Scenario in Spain

After surpassing the peak of COVID-19 infections in Spain, at Netquest we were curious to know what were the effects of the COVID-19 pandemic on e-commerce. Read this use case developed with Netrica data.

INFOGRAPHICS:

ABC’s of Online Focus Groups

A visual guide with everything you need to know to migrate your focus groups to the digital ecosystem, including recommendations on how to use this methodology for your qualitative studies.

EBOOKS:

How to Successfully Conduct Online Research in Latin America

All you need to know to collect online data in Latin America. In this ebook you will find tips to avoid critical mistakes, improve data quality and save money.

USE CASE:

Uncovering the Online Competition with Behavioral Data

A client in the travel industry was interested in what were consumers doing beyond their website. By using behavioral data, our client was able to see how consumers interact with major competitors online.

USE CASE:

Converting Consumers to Buy Online in the Alcohol Industry

Find out how Pernod Ricard increased their e-commerce sales. This data combination use case allowed understanding the online behavior and the path to purchase of their consumers.

USE CASE:

Do Personal Care Consumers Lack Brand Loyalty?

In this use case we uncover the unique online behavior of personal care consumers. GfK wanted to understand how online browsing affects the path to purchase in the personal care industry.

USE CASE:

What Amazon Weaknesses Can Brands and E-Tailers Leverage?

A data combination use case, conducted with Netquest Panel in the United States and in partnership with Colourtext. The study aimed to reveal how Amazon users truly shop online.

USE CASE:

How Do Modern Families Buy Toys for the Holidays?

We combined opinion data and online behavioral data to discover the path to purchase of buying toys online. Read this use case and find out what’s the most wanted gift for kids.

USE CASE:

Getting the full picture: Understanding Brazilian mom’s online behavior

Find out what recently pregnant and/or first time moms look for when they navigate online. A data combination study requested by a worldwide diaper manufacturer, and conducted to our panel in Brazil.

INFOGRAPHICS:

E-commerce sales on Fast Moving Consumer Goods

The results of the innovative research we conducted together with the Spanish business association AECOC to learn more about online (e-commerce) sales of fast moving consumer goods (FMCG).

INFOGRAPHICS:

What to look for in behavioral data

Behavioral data has been changing the industry as we know it. In this infographic discover what you have to know to join the future of market research.

INFOGRAPHICS:

The 7 Step Checklist to Master Data Quality

A visual guide with useful tips for working with quality data. Ensuring high quality data is a responsibility of utmost importance for market research professionals.

INFOGRAPHICS:

9 Myths of Online Research

We listed the most frequent doubts about online research in this infographic. Check out how we break 9 myths that you surely have heard before.

WHITEPAPERS:

Who is who with Behavioral Data?

Separating data from several individuals sharing one single browsing device is a challenge. This paper explores a new method for dividing this passive (behavioral) data.

WHITEPAPERS:

Designing products with the help of conjoint analysis

Learn how you can design a Conjoint study. This material explains, among other things, when you can use this methodology and what items you should consider.

WHITEPAPERS:

10 facts about ISO Standard 26362

A brief explanation of the ISO 26362. This standard establishes the evaluation (and quality) criteria for both online access panels providers and the panels themselves.

USE CASE:

Food delivery apps: What’s their reach?

An internal research, combining behavioral and profiling data, to discover the most popular delivery apps among users. Download this use case and also access the ranking by app’s reach.

USE CASE:

COVID-19: How Digital Behavior Has Changed

The changes caused by the COVID-19 outbreak were sudden. We monitored searches and online platforms usage to find out how people's digital behavior was modified.

USE CASE:

Which are the most used Social Media Apps?

In this use case we combined behavioral and profiling data to know more about how social media apps were used. Download the use case and find out at what hours these apps reach increased the most.

USE CASE:

Innovative ways of measuring media exposure with audio-matching

Learn how the Spanish public TV channel RTVE measured the media exposure of their audience using audio-matching, the latest innovation to help you understand new consumption patterns.

USE CASE:

Converting Consumers to Buy Online in the Alcohol Industry

Find out how Pernod Ricard increased their e-commerce sales. This data combination use case allowed understanding the online behavior and the path to purchase of their consumers.

USE CASE:

The most common profiles of Netflix’s users in US, Uk and Spain

In this use case, we used behavioral data from Netquest’s panelists who visited Netflix.com or used the app, and segmented them according to their frequency of visit.

EBOOKS:

The New Types of Data for Market Research

The ebook offers a complete picture of the types of data for market research. It includes what are the most innovative ways for gathering information.

EBOOKS:

Visualizate It!

An illustrated content material that will take you through the A-Z of data visualization. An intensive course to create and analyze interactive market research reports.

EBOOKS:

The Essentials of Online Data Collection

This ebook explains in a simple, brief and direct way, how online data collection works. It answers, among other things, what’s the difference between traditional and online research.

EBOOKS:

Behavioral Data 101

A complete guide to the new world of behavioral research. With this ebook, discover how to start incorporating observed data into your research projects.

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