Knowledge Base

Discover our extensive digital library and get access to articles and information on the latest market research trends.

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Black Firday 2025
Everything about e-commerce platforms

Discover consumer online behavior during the 2025 Black Friday Sale Week in Mexico, Spain, and Brazil. This one-pager identifies the market leaders in visits and purchases, analyzing the performance of giants like Mercado Libre, Amazon, and Shopee, alongside the growth of players like Shein and Temu. It also provides insights into the most searched terms within these platforms and the top purchased categories.

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Quality Checklist for Online Academic Research

This practical guide helps academic researchers navigate the complexities of online data collection. It provides a step-by-step checklist covering planning , questionnaire design , testing , data quality control , and fraud prevention , ensuring reliable, publication-ready results.

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Exploring Generation Alpha: Data to decide today and impact tomorrow

To truly understand Generation Alpha, the consumers of the future, we need to go beyond traditional surveys.

This case study, in collaboration with Alexandria Group, details how we combined a quantitative study with over 1,600 parents, qualitative analysis, and passive data collection to get a real, unfiltered view of their emotional, digital, and cultural context

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In-the-moment surveys: beach visitors' habits

Traditional surveys often struggle with the accuracy of their results due to participant memory errors.

This case study explores the power of "in-the-moment" surveys, a methodology that uses geolocation to interact with people during a specific experience.

We conducted a comparative study on the habits of beachgoers in Spain to assess how this innovative approach improves data quality compared to conventional retrospective surveys.

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Understanding the Shopper Journey in the Beverage E-commerce Market in Mexico

E-commerce has transformed the beverage sector, but are online visits turning into sales?

A new case study reveals a significant gap between purchase intention and actual conversion, with only 1 in 7 users who explore products making a purchase.

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Get to know advertising in Videogames

Have you considered integrating video games into your marketing strategy?

Together with FLUZO, we explored gamer behavior and opinions in Spain and Mexico to uncover how gaming can elevate your campaigns.

If you're looking to stay ahead in digital marketing, this is a must-read.

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Get to know In-the-moment surveys

Did you know that many surveys fail due to an error few people are aware of?

Surveys are essential for research, but there’s a silent issue that affects their results: memory error. How many responses are distorted simply because respondents don’t remember accurately?

Thanks to technological advancements, it’s now possible to capture responses at the exact moment they happen. Discover how In-the-moment Surveys are revolutionizing the way we collect more precise and reliable data.

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Montoya everywhere! Cross-Media analysis of Viral Phenomenon

A viral phenomenon transcends its origin and becomes global cultural content, driving conversations and memes.

This was the case with Montoya in La Isla de las Tentaciones, whose impact spread across various media. Measuring its reach is complex since TV and digital audiences are usually analyzed separately.

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How is Artificial Intelligence really used in Spain?

In a world where Artificial Intelligence (AI) is increasingly present, how does it truly influence our daily lives? At Netquest, we asked ourselves this question and conducted an in-depth analysis to understand the impact of AI on the daily digital behavior of users in Spain.

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Black Firday 2024
Everything about e-commerce platforms

What was the online shopping behavior during Black Friday week in Spain, Brazil and Mexico?

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Measure advertising effectiveness with a single-source approach

Until now, measurement was done using models that combined data from different sources. The challenge is to obtain all the information from a single source, with complete and accurate data.

We combine the Netquest panel with advanced tracking technology, audio-matching, and geolocation.

The result? High-quality data from a single source, with a 360º view of the consumer.

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Discover the impact of sports sponsorships in Spain, Mexico, and Argentina

In mid-2024, three iconic sports competitions converged: the European Championship, the Copa América, and the Olympic Games. A perfect moment to explore how brands manage to capture the public's attention in different regions and maximize the return on their advertising investments.

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Video games: the next advertising frontier

Join us for this exciting webinar where we will reveal the key insights into ad gaming, one of the most promising trends in digital advertising. Don't miss this opportunity to stay ahead of the curve and discover how your brand can leverage ad gaming to connect with audiences effectively and profitably.

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A+E Networks revealskey data on the effectiveness of its advertising spaces

Evaluating advertising effectiveness is a key challenge for the media. A+E Networks sought to measure the impact of its ads in Mexico without resorting to imprecise models. Netquest and FLUZO offer a single-source solution that allows advertisers and media to obtain an unprecedented and accurate view of advertising and content consumption.

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Revolutionize Your Marketing with Geolocation

From mobile device tracking to location-based advertising, geolocation is vital for delivering personalized experiences, enhancing decision-making, and boosting efficiency across various industries. Its significance lies in its ability to provide precise data that fuels innovation and improves the user experience.

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Enhancing an Advertising Space with a Single-source view of its Audience

Join WIRe and the Netquest team to explore the influence of TV ads on behavior in the Mexican market. Discover intriguing insights into advertising effectiveness, including the interaction between audience demographics, message resonance, and platform context.

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Discover, in 5 #GenuineData, the pink fever that took over the market.

The most famous doll made her way to the cinemas causinga sensation and demonstrating that she can definitely “do it all”: collaborations with brands, turning Google pink, andbeing the topic of conversation for everyone. Without adoubt, she has inspired us to be a part of this too! That’swhy at Netquest, we’ve also gone pink and bring you somedata obtained with the power of Behavioral data from ourpanels in Chile, Spain, and the United States.

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Shakira vs. Piqué: The CASIO Controversy

Do you know how a negative reference can impact your brand or product? Do you believe that good and bad publicity exist, or only general publicity?

In this Practical Case study conducted in collaboration with Séntisis, we show you how with the perfect combination of data, you can understand the advertising impact of your brand.

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Audio-matching: The missing piece in audience measurement

In today's competitive environment, knowing if our advertising is reaching its target audience is more important than ever. Fortunately, today we have audio-matching technology that gives you a complete picture of the effectiveness of your marketing budget, thanks to the cross-measurement of your campaigns.