How does it work?
Netrica is our in-house technology that puts the consumer at the centre, revealing how they interact with different brands, retailers and marketplaces.
Netrica continuously observes and captures the multi-device, digital behaviour of a stable and representative sample of online panelists. And by combining this navigation data with user profiles, we can build key indicators for understanding the e-commerce consumer.
Find out who the consumers are, their characteristics, what they buy and where they buy it. Get full access to detailed information classed by sectors, brands and manufacturers, with continuous updates that enable an understanding of how the data evolves over time.