#NetquestData and audio-matching by Fluzo, combined to help you optimise your ad investment.
Combine audio-matching and profiling datasets to craft a dynamic, customizable, dashboard that offers insights into the reach and frequency of your TV, radio, online video/audio, and display campaigns.
Access a comprehensive file containing raw audio-matching data from all panelists impacted by your campaign over a specified timeframe of your choice. This dataset includes standard sociodemographic variables such as gender, age, socioeconomic status, and region.
Ad Reach & Frequency provides total, unique, and incremental metrics, by media type and channel, in addition to reach and frequency comparison tools.
And to enhance your project, extras such as hyper-profiling, digital behavior analysis, geolocation data, etc. can be also be incorporated.
How does it work?
100% crossmedia: Audio-matching technology (Automatic Content Recognition) to capture and centralise all types of ad impact.
Single-source panel: Combine audio-matching data with surveys sent to the same fixed group of panellists.
Measurement for the current reality of audiences: measurement both inside and outside of the home, 24/7, with no device or time limitations per panelist.
Benefits
Understand you cross-media campaign reach like never before.
Use a combination of data types to improve your campaign planning and optimise multi-media reach and frequency
