Ad Reach & Frequency

Optimize your cross-media campaign planning

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#NetquestData and audio-matching by Fluzo, combined to help you optimise your ad investment.

Combine audio-matching and profiling datasets to craft a dynamic, customizable, dashboard that offers insights into the reach and frequency of your TV, radio, online video/audio, and display campaigns.

Access a comprehensive file containing raw audio-matching data from all panelists impacted by your campaign over a specified timeframe of your choice. This dataset includes standard sociodemographic variables such as gender, age, socioeconomic status, and region.

Ad Reach & Frequency provides total, unique, and incremental metrics, by media type and channel, in addition to reach and frequency comparison tools.

And to enhance your project, extras such as hyper-profiling, digital behavior analysis, geolocation data, etc. can be also be incorporated.

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How does it work?

  • 100% crossmedia: Audio-matching technology (Automatic Content Recognition) to capture and centralise all types of ad impact.
  • Single-source panel: Combine audio-matching data with surveys sent to the same fixed group of panellists.
  • Measurement for the current reality of audiences: measurement both inside and outside of the home, 24/7, with no device or time limitations per panelist.

Benefits

  • Understand you cross-media campaign reach like never before.
  • Use a combination of data types to improve your campaign planning and optimise multi-media reach and frequency
  • Dashboard that can be tailored to your needs

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