Genuine People

Netquest has a panel of 1.5 million members worldwide who share their experiences first-hand everyday, revealing insights into who they are, what they do and how they think.

The trust-based relationship we have established with our panel is built on transparent communication, fair rewards and the strictest data protection compliance.

Our community is unique and is composed of real, genuine people. Each member has their own motivations for participating but they are all proud to be a part of our community. Together, they are empowered by the knowledge that their data can shape the future.

Genuine panel

An online panel made up of real people, with the highest quality standards and ISO 20252 certification. Learn what makes our online panel truly genuine:

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A high loyalty rate

Our panelists receive clear and timely invites through our multiple communication channels. After each participation they are rewarded with points that can be redeemed for a wide variety of carefully selected gifts in our online shop.

This reward-based system is what contributes a long-lasting relationship of trust with our panel members and by fostering loyalty, we achieve a recontact rate of up to 70% after 6 months, which facilitates the execution of more sophisticated and complex research projects. We also have access to hundreds of profiling variables to help you get closer to your exact target audience by building a 100% real, detailed sample.

Ethical data handling

None of our clients or partners can can have access to our panelists' personal data. Our commitment to privacy means we preserve the anonymity of the people who place their trust in us.

We comply with legal requirements such as the EU’s GDPR, the world’s strictest regulation on privacy and personal data handling.

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Continuous quality control

At Netquest, when it comes to quality, we always go beyond the industry standard. While the tendency in prevention and fraud detection is to judge a panelist on a single survey session, we go a step further and employ a multi-layered approach that covers various touchpoints.  

To guarantee that all our panel members are real people who participate with honesty, we apply rigorous quality control measures along their whole journey as panelists: 

Onboarding and Registration
Surveys & Activities
Support and gift redemption

Discover everything you need to know about prevention and fraud detection and unlock the power of quality!

Our panel books


Global Panel Book

Want to know how many people make up our online panel, plus their territorial and/or demographic distribution?


Digital Behavior Panel Book

Want to understand your consumers’ online behavior?


Specialized Panel Book

Interested in a specific profile? Focus only on the panelists that are meaningful to your research.

Much more than surveys

Our panel brings more than just survey data. It also offers:

Digital behavior

Where do they browse? App use frequency, search terms...What sites do they visit before purchasing? What items from the shopping cart did they purchase? What is the average amount spent?


What audiovisual content does your audience consume? Discover what they enjoy most on TV, radio and online and understand the true impact of your advertising campaigns.


Where do your potential clients go? Find out what their daily routes are, how long they spend shopping or eating at a restaurant, or if they were exposed to a particular advertisement.

Make informed decisions
 and forge successful partnerships

Netquest addresses ESOMAR's 37 questions with the aim of upholding the highest standards of quality, integrity, and customer satisfaction in all our research endeavors.