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Ad Tracking

Study the effectiveness of your online advertising campaigns by comparing the survey responses of users who were exposed and users who weren't.

How does it work?

Thanks to Ad Tracking, we can detect who has seen your campaign and provide precise information about their sociodemographic profile. This information can be complemented with other variables such as social class, family situation, etc.

Ad Tracking uses our patented cookie technology: insert a simple TAG link in your advertisements and monitor the members of our panel who have been exposed to your campaign. If you have your own cookie solution, we can also implement it on our digital panel.

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  • Ask panelists that have been exposed to specific advertisements by accessing our #GenuinePanel.
  • Explore memory and brand awareness and understand the impact of campaigns by inviting them to related qualitative and quantitative activities.

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