A Data Combination Use Case

Revealing the Personal Care Path to Purchase

Do Personal Care Consumers Lack Brand Loyalty? 

Uncover the unique online behavior of personal care consumers.

GfK wanted to understand how online browsing affects the path to purchase in the personal care industry. 

Utilizing online behavioral data and surveys through the Netquest Panel, GfK was able to uncover how consumers interact with brands throughout the purchase journey. 

In this use case, you’ll find:

  • How consumers interact with personal care brands online
  • The difference between online and in-store purchasers
  • The impact retailers have on brand experience
  • How behavioral data in combination with surveys can enhance the understanding of your consumers like never before


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