Converting Consumers to Buy Online in the Alcohol Industry

Pernod Ricard wanted to understand the path to purchase of their consumers in order to improve e-commerce sales. Different data sources were needed! 

Surveys helped Pernod Ricard discover alcohol consumers haven't adapted to e-commerce as in other industries, while behavioral data helped them determine the critical touch points to influence consumers to buy alcohol online. 

In this use case, you’ll find:

• How Pernod Ricard increased e-commerce sales by 135%.
• How to combine survey data and behavioral data to improve business strategies and sales performance.
• How behavioral data can enhance the understanding of your consumers like never before. 

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