A Data Combination Use Case

Pernod Ricard

Converting Consumers to Buy Online in the Alcohol Industry

Pernod Ricard wanted to understand the path to purchase of their consumers in order to improve e-commerce sales. Different data sources were needed! 

Surveys helped Pernod Ricard discover alcohol consumers haven't adapted to e-commerce as in other industries, while behavioral data helped them determine the critical touch points to influence consumers to buy alcohol online. 

In this use case, you’ll find:

  • How Pernod Ricard increased e-commerce sales by 135%.
  • How to combine survey data and behavioral data to improve business strategies and sales performance.
  • How behavioral data can enhance the understanding of your consumers like never before. 

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