There’s no doubt: it’s a tough time for Media Researchers. Old times, when linear tv was the only thing to worry about, are gone. Nowadays, audiovisual is a complex scenario, where youtube, video-on-demand and overlapping content are the main players. Within this new reality, audio-matching shows up as the latest innovation for media exposure measurement.
In this use case, you will be able to learn how RTVE (Spanish public TV) did for:
If you want to learn how they did and what they learn along the way, Download the use case “"Innovative ways of measuring media exposure with audio-matching"” just by filling out the form.