Who is who with Behavioral Data?
Although Behavioral Data is not something new to the Market Research industry, it still faces many challenges. One of them is separating the data from several individuals sharing one single navigation device.
We did an internal research project and we presented the results at a ESOMAR World Congress. In this paper, you will discover:
- The existing solutions to overcome the problem and which are their limitations.
- A new method to separate navigation data which allows to preserve the passive nature of the data.
- The results of a research using an algorithm to attribute the device’s navigation to users.
Access the complete paper by filling the form on the right.
