Use Case

The post COVID E-commerce Scenario in Spain

The post COVID E-commerce Scenario in Spain

After surpassing the peak of coronavirus infections in Spain, at Netquest we were curious to know what were the effects of the COVID-19 pandemic on e-commerce.

We also sought to see if there were differences in the preferences of users of fast moving consumer goods (FMCG) with the arrival of the “new normal”.

Download the use case we did with Netrica data to discover:  

  • What percentage of the Spanish Internet population made a purchase on FMCG e-commerce sites?
  • What were the categories of FMCG with the highest increase in online shopping penetration?
  • Did the visitors and online buyers penetration change during the pandemic and after the peak of infections?
  • Which brand leads the manufacturers ranking in the food category in Spain?

 

Find the answers to these questions. Fill out the form and access the results.

Download the use case here!