How Do Modern Families Buy Toys for the Holidays?

Playing with Different Sources of Data to Unveil the Path to Purchase of Toys

How Do Modern Families Buy Toys for the Holidays?

A data combination use case conducted with Netquest’s ES Panel 

Using a combination of passively tracked behavioral data and declared survey data, we sought to answer questions such as:

  • What is the most wanted gift for kids?
  • What are the main barriers to online purchasing in the toy industry?
  • Where do parents and their children get informed today?
  • What is the most common path to purchase of toys during Christmas?

To find out the answers, download our use case by filling in the form on this page.

Enjoy the reading!

Download the Use Case 'How Do Modern Families Buy Toys for the Holidays?'