We analyze consumer preferences to create models that will help you estimate market shares, expected sales and new products' profitability.
This conjoint study includes:
Reliability: It allows to make the decision in an everyday purchase situation
Discrimination: It allows to better marginalize the importance of the attributes of a product or service
Innovation: It allows to simulate new products or services
Simulation: It allows to reproduce market shares
This whitepaper will provide you data on:
Experimental design: Which products should be displayed to each participant in the study? Which attribute should compose each product?
Questionnaire’s scripting: Program your online questionnaire in a logic and intuitive way.
Utility Analysis: Conjoint analysis highlights which are the most valued attributes of a product.
Grab your free copy of this whitepaper on Conjoint Analysis by filling out the form to the right!
