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E-commerce sales on Fast Moving Consumer Goods

E-commerce sales on FMCG


We wanted to learn more about online sales of Fast Moving Consumer Goods (FMCG), so together with the business association AECOC we conducted a study.

We know we are not the only ones curious about this, so we would like to share these findings with you.

In this Use Case you´ll know:

  • Which is the category with more market share in online sales.
  • What is the average amount spent per FMCG buyer.
  • Category penetration and purchase indicators.
  • Distributors, manufacturers and brands ranking according to the level of online sales.

If you want to know more, download this Use Case by filling in the form.

Download this Use Case!