Market research company

Market research company expert in converting data into decisions

At our market research company, we help brands and organizations understand their consumers, validate products, and minimize risks. Our experience combines rigorous statistical methodology, advanced technology, and a consultative approach so that every piece of data is transformed into a real strategic action.

What does a market research company do?

A market research company is responsible for collecting, analyzing, and interpreting market information to support decision-making. This includes:

• Understanding consumer needs and motivations
• Measuring brand or product perception
• Validating concepts before commercial launches
• Identifying opportunities in new segments
• Evaluating competition and industry trends

Technical expansion: We use tools such as probabilistic sampling, multivariate statistical models, brand tracking, and mixed techniques (quant + qual) to obtain representative, precise, and actionable data.

Services of our market research company

We adapt our services to the needs of each business. We offer everything from quick studies to complex multi-country investigations.

Quantitative studies

• Online and mobile surveys
• Brand tracking, NPS, and brand health
• Consumption habits and profile studies
• Concept testing and product tests
• Ad hoc studies by segment or channel

Qualitative studies

• Online and face-to-face focus groups
• In-depth interviews (IDIs)
• Online co-creation communities
• Ethnographic studies and UX research
• Speech analysis, emotional insights, and value perception

Representative samples

• Sample design adapted by country, region, or segment
• Random, stratified, or quota sampling
• Specialized recruitment (B2C and B2B)
• Ad hoc samples for niche studies

Insights consultancy

• Advanced data analysis
• Customized dashboards and infographics
• Clear strategic recommendations
• Expert guidance in decision-making

Why choose us as your market research company?

Working with us gives you access to:

• Reliable and validated data, with quality control in every phase
• Rigorous methodologies, adapted to the objective and type of decision
• Expert multidisciplinary team, with experience in multiple sectors
• Fast response capacity, without sacrificing precision
• Business orientation, not just data orientation

We focus on delivering information you can use, not just interpret.

Cases where you need a market research company

Not sure if you need research? Here are some common scenarios:

• You are going to launch a new product or service
• You want to measure customer satisfaction or loyalty (CSAT, NPS)
• You are redesigning your marketing or communication strategy
• You need to know your audience before investing in media
• You seek to validate an MVP or proof of concept
• You want to understand why your sales are not growing

Comparative table: doing it internally vs. hiring a market research company

Frequently asked questions about market research companies

What is the difference between a market research company and an agency?

Although both concepts are used interchangeably, a market research company usually has its own structure (panels, internal staff, statistical tools). An agency may outsource parts of the process.

What methodology do you use to guarantee results?

We design each study based on your objectives. We define the universe, choose the type of sampling, and apply tools such as regression, cluster analysis, factor analysis, etc., to ensure reliability and depth.

How much does it cost to hire a market research company?

It depends on the type of study, the sample size, and the target country. We have scalable solutions, from quick studies to comprehensive large-scale investigations.