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Behavioral data: High-quality data for a 360-degree view
The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is increasingly being replaced by behavioral data.
April 08, 2022 | Maria García Limón
What are the Most Popular Social Media Channels in Spain?
2020: Market Research Trends
At the beginning of every year, the biggest fashion magazines talk about the latest trends for the upcoming seasons. This year, we decided to do the same for market research. For example, we know ...
January 21, 2020 | Maria García Limón
Is behavioral data private information?
I was very surprised when I discovered that beyond being an individual right, privacy is a fundamental right, recognized in the Universal Declaration of Human Rights of the United Nations ...
October 28, 2019 | Andreina De Abreu
From Desired Goals to Explicit Analysis
The term "behavioral data" and its benefits for market research may not be new for most of you. One of the most prominent features of this sort of information is that the data acquired is independent ...
May 17, 2018 | Anna Bellido
Infographics: What to look for in behavioral data
You know we are crazy for data combinations because of all the possibilities different data sources provide the market research industry. So you can clearly see the possibilities, we prepared a new ...
May 16, 2018 | Melissa Matias