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Competitor analysis
Table of contents Competitor analysis: turn it into your strategic advantage Do you know who you are really competing with? Do you know their strengths, weaknesses, and how they position themselves ...
Table of contents Market research company expert in converting data into decisions At our market research company, we help brands and organizations understand their consumers, validate products, and ...
Table of contents Market research agency oriented towards real decisions We are a market research agency specialized in transforming data into strategic decisions. We help companies, brands, and ...
Audio matching: A revolution in audience measurement
Have you ever wondered why digital media analytics are dominated by metrics such as page views, clicks, and so on? To answer this question, we have to look far beyond the advent of the internet. Ever ...
The role of audience measurement in marketing strategies post COVID-19
Ever since the world became gripped by the word “pandemic,” threats to the audience measurement ecosystem have been relentless. Long before the crisis, even, the industry was facing several major ...
For years, on-demand TV content has been wiping the floor with audiences. But when we talk about media and audience measurement, we’re talking about a category that encompasses all devices and ...
