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Customer relationship: types and strategies to improve it
Table of contents Maintaining a strong and lasting relationship with consumers is one of the main challenges for businesses today. Competition is fierce and consumers have more choices than ever, ...
March 17, 2025 | Ferran Robla
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Consumer Purchase Cycle: Key Stages
Table of contents The consumer buying cycle is the process a person follows from the time they identify a need until they make a purchase and evaluate their decision. Understanding each of its phases ...
March 12, 2025 | Aldana Plati
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The 10 factors that affect consumer behavior
Table of contents Consumer behavior is a key element in market research, as it allows us to understand how and why customers make purchasing decisions. For brands, knowing these factors is essential ...
March 06, 2025 | Aldana Plati
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What is Consumer Data Management (CDM)?
Table of contents Consumer Data Management (CDM) is a key process for modern companies looking to efficiently manage and leverage consumer data. In an environment where data is one of the most ...
March 01, 2025 | Javier Cuadros
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Consumer panel: what is it and how to do it?
Table of contents Consumer panels are a key tool for obtaining valuable and insightful data on consumer behavior, opinions and preferences over time. Used in market research, these panels allow ...
February 27, 2025 | Aldana Plati
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How to Conduct a Consumer Analysis
Table of contents Consumer analysis is one of the key tools for any marketing strategy. It is a process that involves collecting and evaluating data on consumer preferences, needs, and behaviors to ...
February 20, 2025 | Javier Cuadros
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