Competitor analysis: turn it into your strategic advantage
Do you know who you are really competing with? Do you know their strengths, weaknesses, and how they position themselves against your brand? Our competitor analysis service allows you to deeply understand the competitive environment of your sector. It is not just about knowing who is out there, but about detecting opportunities, discovering market gaps, and making smarter decisions based on real data.
What is competitor analysis?
Competitor analysis is a strategic research technique that allows you to:
- Identify your direct and indirect competitors
- Compare products, prices, communication, and positioning
- Evaluate their digital strategy, sales channels, and loyalty
- Detect opportunities for improvement and differentiation
Technical expansion: A good analysis includes the use of tools such as competitive benchmarking, SWOT analysis, positioning matrices, and models like Porter's 5 Forces or the brand perception map.
What does our competitor analysis service include?
We carry out personalized studies that give you a clear vision of where you are and where you can go.
Competitive mapping
- Identification of real competitors (not just the ones you know)
- Market segmentation and categorization of players by size and focus
- Estimated market share analysis
Digital presence analysis
- Comparison of SEO, SEM, social media, and web traffic
- Study of content, keywords, and organic positioning
- Evaluation of UX, conversion funnels, and online reputation
Product and value proposition analysis
- Comparison of prices, features, packaging, and distribution
- Evaluation of the customer journey offered by each brand
- Analysis of innovation, claims, and differentiators
Actionable intelligence
- Identification of strengths and weaknesses against the competition
- Strategic recommendations to differentiate yourself
- Detection of untapped opportunities in the market
Benefits of professional competitor analysis
- Reduction of risk in business decisions
- Better positioning in relation to the market
- Strategic alignment between product, communication, and audience
- Greater knowledge of the customer and their real options
- Early identification of threats or competitor movements
Cases where you need a competitor analysis
- You are going to launch a new product or service
- You want to redesign your value proposition
- You need to justify a strategic investment to management or investors
- You are losing market share without knowing why
- You want to define your KPIs against real benchmarks
Comparative table: internal analysis vs. professional competitor analysis
|
Aspect |
Internal analysis |
Professional analysis |
|
Scope of sources |
Limited |
Broad and updated |
|
Objectivity |
Biased |
Independent |
|
Study depth |
Superficial |
Strategic and multi-channel |
|
Comparison capability |
Basic |
Structured and visualized |
|
Decision making |
Intuitive |
Evidence-based |
Frequently asked questions about competitor analysis
How long does a competitor analysis take?
Between 1 and 4 weeks, depending on the number of competitors and the depth required.
Does the analysis include only direct competitors?
No. We also analyze indirect and emerging competitors, which are often the most disruptive.
Can it be done in international markets?
Yes, we conduct studies in several countries and adapted by region or language.
Ready to know your competitors better than they know themselves?
With our competitor analysis service, you will transform uncertainty into strategy and you will be able to position yourself with clarity, differentiation, and advantage. Contact our team and request a proposal adapted to your objectives. Make decisions with data, not with assumptions.
