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What is a Marketing Information System and Why is It Key to Decision-Making?
Table of content A Marketing Information System (MIS) is a strategic tool that enables the collection, processing, analysis, and distribution of key information about the market environment. Its main ...
May 14, 2025 | Aldana Plati
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How to Identify Market Needs
Table of content In an increasingly competitive environment, understanding market needs is key for any company looking to grow and differentiate itself. From spotting opportunities to adjusting ...
May 10, 2025 | Aldana Plati
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Market Value
Table of content Market value is a key indicator for companies, investors, and financial analysts, as it represents the price at which an asset, company, or industry is valued based on supply and ...
May 06, 2025 | Javier Cuadros
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How to Achieve Market Positioning?
Table of content Market positioning is a key element for any brand that wants to stand out in an increasingly competitive environment. It's not just about being visible, but about creating a clear ...
April 30, 2025 | Javier Cuadros
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Quasi-Experimental Study: What It Is and What It Brings to Market Research
Table of content The quasi-experimental study is a widely used research methodology in social sciences, marketing, and business when conducting a fully controlled experiment is not possible. This ...
April 28, 2025 | Carlos Ochoa
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Types of Market Research: Which Is Ideal for Your Business?
Table of contents To make informed decisions and maximize your business’s success, conducting proper market research is essential. There are various types of market research that can be used ...
November 08, 2024 | Nathalie Pozo
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