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Five keys to selecting a data provider and maximizing your budget
The data provider for your market research is a core element when it comes to getting good results. Your clients’ satisfaction will largely depend on the quality of the data you deliver to them.
June 01, 2022 | Raúl Rodríguez Hernández
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Audience measurement as an ally in business objectives
Audience measurement is essential to meeting a company’s objectives. It is a tool to obtain information about the audience that comes into contact with a brand’s content. Today, companies need to be ...
May 19, 2022 | María Dolores García
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Ensure effective market studies with quality data
The market research industry has recently undergone dramatic changes. To tackle these dynamics, agency researchers (professionals who are part of companies that offer market research services to ...
April 08, 2022 | Carolina Figueroa Carvajal
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How to obtain quality data for a collection project without failure
In the world of market research, we have often seen examples of bad surveys, forms, and questionnaires. But what’s the point of gathering data when it's incomplete, inexact, or rife with errors?
March 22, 2022 | Maria García Limón
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Data provider: how to search for and select the best one
The market research process is difficult, and we all know that an agency researcher’s job is no walk in the park either. There are many shared challenges that professionals in this field face as they ...
March 07, 2022 | Maria García Limón
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100 years of Market Research...and what does the future hold
Knowing the past enables us to understand the present better and helps us to visualise the future. It is perhaps the reason why history awakens so many passions. The same happens in the world of ...
April 30, 2021 | Ferran Savín
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