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What is a Marketing Information System and Why is It Key to Decision-Making?
Table of content A Marketing Information System (MIS) is a strategic tool that enables the collection, processing, analysis, and distribution of key information about the market environment. Its main ...
May 14, 2025 | Aldana Plati
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How to Identify Market Needs
Table of content In an increasingly competitive environment, understanding market needs is key for any company looking to grow and differentiate itself. From spotting opportunities to adjusting ...
May 10, 2025 | Aldana Plati
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Designing Intuitive Surveys with Logic
Table of content If you want to gather high-quality data, providing your respondents with a clear, streamlined experience is essential. And that takes smart, thoughtful survey design. By shortening ...
April 25, 2025 | Aldana Plati
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Consumer Purchase Cycle: Key Stages
Table of contents The consumer buying cycle is the process a person follows from the time they identify a need until they make a purchase and evaluate their decision. Understanding each of its phases ...
March 12, 2025 | Aldana Plati
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The 10 factors that affect consumer behavior
Table of contents Consumer behavior is a key element in market research, as it allows us to understand how and why customers make purchasing decisions. For brands, knowing these factors is essential ...
March 06, 2025 | Aldana Plati
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Consumer panel: what is it and how to do it?
Table of contents Consumer panels are a key tool for obtaining valuable and insightful data on consumer behavior, opinions and preferences over time. Used in market research, these panels allow ...
February 27, 2025 | Aldana Plati
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