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The Risks of Simulating Insights with LLMs
Table of content The rise of Large Language Models (LLMs) undoubtedly represents a paradigm shift for the market research industry. The ability of Artificial Intelligence (AI) to streamline research ...
August 05, 2025 | Enric Cid
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How to Design a Qualitative Survey Step by Step
Table of content What is a qualitative survey and when is it used? A qualitative survey is a research tool designed to obtain detailed information about participants' experiences, perceptions, and ...
August 01, 2025 | Ferran Robla
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How to Design a Quantitative Survey Step-by-Step
Table of content What is a quantitative survey? Characteristics and uses A quantitative survey is a research tool used to collect numerical and statistically analyzable data. Through this type of ...
July 29, 2025 | Ferran Robla
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Common Data Collection Errors and How to Avoid Them
Table of content What are Data Collection Errors and How Do They Affect Research? In any type of research, data quality is fundamental to ensure that results are valid and representative. Errors in ...
July 26, 2025 | Ferran Robla
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Platforms to Publish Your Thesis Survey: What Are the Best Options?
Table of content Platforms to Publish Your Thesis Survey: What Are the Best Options? Launching a well-designed academic survey is just the beginning. The real challenge lies in ensuring it reaches ...
July 22, 2025 | Aldana Plati
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5 Ways to Recruit People for Your Research
Table of content The success of any study—academic, market, or scientific—largely depends on the quality of its data. And to obtain relevant data, the first step is to have the right participants. ...
July 18, 2025 | Aldana Plati
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