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How to Do a Market Study
Table of content What is a market study and why is it important? A market study is a systematic investigation that helps in understanding the characteristics, trends, and behavior of a specific ...
August 29, 2025 | Aldana Plati
Why is Online Market Research Important?
Table of content Online market research is an essential tool for companies wishing to better understand their consumers' needs, identify growth opportunities, and adjust their business strategies. ...
August 21, 2025 | Ferran Robla
Keys to a Successful Market Research for an Online Store
Table of content Why is market research essential for an online store? In the competitive world of e-commerce, understanding your consumers' behavior and needs is key to success. Well-executed market ...
August 13, 2025 | Javier Cuadros
The Risks of Simulating Insights with LLMs
Table of content The rise of Large Language Models (LLMs) undoubtedly represents a paradigm shift for the market research industry. The ability of Artificial Intelligence (AI) to streamline research ...
August 05, 2025 | Enric Cid
How to Design a Qualitative Survey Step by Step
Table of content What is a qualitative survey and when is it used? A qualitative survey is a research tool designed to obtain detailed information about participants' experiences, perceptions, and ...
August 01, 2025 | Ferran Robla
How to Design a Quantitative Survey Step-by-Step
Table of content What is a quantitative survey? Characteristics and uses A quantitative survey is a research tool used to collect numerical and statistically analyzable data. Through this type of ...
July 29, 2025 | Ferran Robla