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What Is Academic Research and What Are Its Stages?
Table of content Academic research is a systematic process aimed at generating new knowledge or deepening existing theories, typically within a university or scientific context. It relies on rigorous ...
May 23, 2025 | Ferran Robla
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What are Academic Surveys?
Table of content Academic surveys are a key methodological tool in the university and scientific field. They allow for the systematic collection of information on behaviors, opinions, or knowledge ...
May 20, 2025 | Ferran Robla
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What is a Marketing Information System and Why is It Key to Decision-Making?
Table of content A Marketing Information System (MIS) is a strategic tool that enables the collection, processing, analysis, and distribution of key information about the market environment. Its main ...
May 14, 2025 | Aldana Plati
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How to Identify Market Needs
Table of content In an increasingly competitive environment, understanding market needs is key for any company looking to grow and differentiate itself. From spotting opportunities to adjusting ...
May 10, 2025 | Aldana Plati
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Market Value
Table of content Market value is a key indicator for companies, investors, and financial analysts, as it represents the price at which an asset, company, or industry is valued based on supply and ...
May 06, 2025 | Javier Cuadros
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How to Achieve Market Positioning?
Table of content Market positioning is a key element for any brand that wants to stand out in an increasingly competitive environment. It's not just about being visible, but about creating a clear ...
April 30, 2025 | Javier Cuadros
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