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3 benefits of behavioral data to obtain quality data
One of the most effective ways to collect high-quality data, which makes it possible to learn about customers’ needs and purchasing habits, is by using behavioral data. Below, we will look at some ...
July 11, 2022 | Oscar Trigueros
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Five keys to selecting a data provider and maximizing your budget
The data provider for your market research is a core element when it comes to getting good results. Your clients’ satisfaction will largely depend on the quality of the data you deliver to them.
June 01, 2022 | Raúl Rodríguez Hernández
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Audience measurement as an ally in business objectives
Audience measurement is essential to meeting a company’s objectives. It is a tool to obtain information about the audience that comes into contact with a brand’s content. Today, companies need to be ...
May 19, 2022 | María Dolores García
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Behavioral data: High-quality data for a 360-degree view
The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is increasingly being replaced by behavioral data.
April 08, 2022 | Maria García Limón
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Ensure effective market studies with quality data
The market research industry has recently undergone dramatic changes. To tackle these dynamics, agency researchers (professionals who are part of companies that offer market research services to ...
April 08, 2022 | Carolina Figueroa Carvajal
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How to obtain quality data for a collection project without failure
In the world of market research, we have often seen examples of bad surveys, forms, and questionnaires. But what’s the point of gathering data when it's incomplete, inexact, or rife with errors?
March 22, 2022 | Maria García Limón
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