Download the Use Case

Beyond Translation: The Expert’s Guide to Online Research in Latin America

What will you find in this Use Case?

  • True Representativeness: Why quota sampling alone can lead to structural bias and how to fix it.
  • Decoding SES: A deep dive into the complex socioeconomic classification systems used in Brazil, Mexico, and beyond.
  • Cultural Intelligence: Understanding how local attitudes toward time, authority, and confrontation affect survey results.
  • The Mobile Imperative: Why a mobile-first approach is non-negotiable in a region that bypassed the desktop era.
  • In-Depth Country Profiles: Essential data and context for Argentina, Brazil, Colombia, Chile, Mexico, and Peru.

Image-1-1 Image-1-1 Image-1-1

Do you know our Geolocation product?

Combine geolocation and survey data to measure your Out Of Home (OOH) advertising.

You might also be interested in

KB moda

Use Case

Online Fashion & Circular Economy: The New Habit in LatAm

KB

Use Case

Streaming: Not a war, but a symphony?

1_1 (2)

Use Case

Exploring Generation Alpha: Data to decide today and impact tomorrow