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Beyond "Add to Cart": The Second-Hand Revolution in Mexico and Colombia

What will you find in this Use Case?

  • Market Snapshot: Crucial differences in second-hand adoption between Colombia (46% ) and Mexico (38% ).
  • The Trust Barrier: Why fear regarding quality and hygiene remains the main hurdle for non-buyers.
  • Formal vs. Informal: The challenge of competing against the simplicity of WhatsApp groups and Facebook Marketplace.
  • Real Motivations: Data on what weighs more in the purchasing decision: low prices or environmental impact.
  • User Profiles: How buyerS behave compared to sellers and what incentives they need to go digital.
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