Online Focus Groups: the necessary migration
Innovate. A verb we all know and have heard before. It means changing or modifying something, introducing something new. So, if we are ...
5 advantages of the Online Focus Group
Adaptation is necessary. Is this a motto? I am not sure but what I am positive about is that it seems we hear this often. It reaches our ...
Is behavioral data private information?
I was very surprised when I discovered that beyond being an individual right, privacy is a fundamental right, recognized in the Universal ...
Communication with panelists: why does it ...
The phrase "the medium is the message" is one of McLuhan’s more iconic statements. Who would have guessed that almost four decades after ...
Quality Panels: What’s the Optimal Frequency ...
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research ...
Privacy policies: What is the ethics of your ...
“Ethics is knowing the difference between what you have the right to do and what is right to do.” Potter Stewart.
