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What will you find in this Use Case?

• The Real Reach: Peru took the epicenter with a 77.2% reach (average exposure of 9 times), followed by a tie between Mexico and Chile (74.7%).
• The Fan Profile: Women aged 18 to 34 sustained the event's virality. In Argentina, this demographic exhibited "Superfan" behavior, consuming the show an average of 14 times.
• 3 Distinct Viewing Patterns: Explore Mexico's immediacy (33% live reach), Chile's 24-hour on-demand rebound effect, and Peru's prolonged viralization.
• The Cross-Media Duel: Spain reached 61% of its population via linear TV, while Argentina's audience concentrated on digital platforms (67%).