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More from Maria García Limón

The role of audience measurement in marketing strategies post COVID-19
Ever since the world became gripped by the word “pandemic,” threats to the audience measurement ecosystem have been relentless. Long before the crisis, even, the industry was facing several major ...
February 04, 2022 | Maria García Limón
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The main trend in audience measurement in 2022
For years, on-demand TV content has been wiping the floor with audiences. But when we talk about media and audience measurement, we’re talking about a category that encompasses all devices and ...
January 27, 2022 | Maria García Limón
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Resilient Consumer, a study that reveals the new Mexican consumer
After more than a year, there is likely not a single person on this planet who does not have at the ready at least 5 ways in which their life has changed since the start of COVID-19 and lockdown. If ...
October 06, 2021 | Maria García Limón
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What websites do our female panelists visit?
In recent years, it has become common to see millions of women around the world take to the streets on March 8 to commemorate International Women's Day, demanding rights, supporting victims of gender ...
March 10, 2021 | Maria García Limón
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Teenagers, Violence, and COVID-19: A different use for #NetquestData
Usually, when we hear the term “market research,” we think about brands, products, advertising campaigns, and consumers; we don’t often directly associate it with other uses, such as the creation of ...
March 01, 2021 | Maria García Limón
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What’s next for Market Research in 2021? The experts say
“The future is hidden behind the men who make it” Anatole France
January 30, 2021 | Maria García Limón
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