Ad tracking

Use a digital panel to conduct ad-effectiveness research. Survey individuals who have and haven’t seen your online advertising campaign and compare their responses.

Complement your data by incorporating your target’s profile information, which includes not only gender and age, but also social class, habitat, telephone operator, insurance company and other variables.

Ad tracking uses our proprietary cookie technology: insert a simple TAG link into your ads and start tracking members of our panel who have been exposed to your message. If you have your own cookie solution, we can deploy that in our digital panel, too.


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The essentials of online data collection

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Do you know the number of interviews you need to conduct?

Use our sample calculator