More from Maria García Limón
Optimize your audience measurement with a symphony of high-quality data
Audience measurement is crucial for brands and research agencies looking to obtain high-quality data. This is because if we aren’t measuring, we aren’t learning, much less optimizing. However, the ...
Online consumer behavior: How to spot invisible trends
We know the digital age has changed the way people interact with brands, significantly increasing online shopping. In turn, this has led to an increase in the amount of data generated about online ...
This 2023 break it down with Netquest's quality data for your marketing strategies
We know that, with time, everything changes. Even market research. During 2022, the world of marketing and research experienced a great deal of change. One change was focused on the search for ...
Behavioral data: High-quality data for a 360-degree view
The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is increasingly being replaced by behavioral data.
How to obtain quality data for a collection project without failure
In the world of market research, we have often seen examples of bad surveys, forms, and questionnaires. But what’s the point of gathering data when it's incomplete, inexact, or rife with errors?
Data provider: how to search for and select the best one
The market research process is difficult, and we all know that an agency researcher’s job is no walk in the park either. There are many shared challenges that professionals in this field face as they ...
